Real Science. Real Results.
So what is Olaplex?
Olaplex was founded by Dean Christal who teamed up with scientist Dr Craid Hawker and Dr Eric Pressly to cook up a new molecule that works from inside the hair strands to strengthen and repair damaged locks where the structure has broken down.
“For colourists, the biggest game-changer in hair colour is Olaplex. It maximises the strength of hair by reconnecting broken disulphide sulphur bonds in the hair, which gives hair a thicker look and feels healthier and stronger,” “The hair bonds break when hair is coloured and subject to regular heat and chemical treatments. It allows you to rebuild the strength, structure and integrity of hair and it is compatible with all hair types.”